Hello friends I will show how create a 3dsmax 3d fire effect model tutorial.
I have used following techniques shown below in this 3ds max tutorial.
[1]-Start 3dsmax and choose "Text"
Create text (HELL DAY) with the following size as shown below
Place like this in the front view port 
[2]-Apply the bevel modifier with the good following amount as shown below 
[3]-Click on the helper button and now select the atmospheric apparatus then switch to the box gizmo 
[4]-Create box gizmo with the following size now open the atmospheres and effect palette
Now click on the add button then switch to the fire effect and hit ok 
[5]-These are the good following setting as shown below 
[6]-This is the my rusty material which i can assign to the whole text 
[7]-Set the skylight like this with the following parameter 
[8]-This is my final result are you looking it 