Hello guys I will show how create a 3dsmax 3d branded button model tutorial.
I have used following techniques shown below in this 3ds max tutorial.
[1]-Click on the Chamfer cylinder button and create a chamfer cylinder with the following size
Place like me 
[2]-Convert the chamfer cylinder into the ediatble poly 
[3]-Select the polygons and apply the extrude polygons with amount of -7.0 
[4]-I think your chamfer cylinder should like this 
[5]-Apply the turbo smooth modifier with the amount of 3.0 
[6]-Switch to the line button and open the rendering palette now the following setting 
[7]-After use the above then create line like me 
[8]-Create text and apply the bevel modifier with the good following amount as shown below 
[9]-Place the text like this 
[10]-Create material like this 
[11]-This is final image 